Your customers face challenges. By presenting your solution in the context of their pain via branded company brochures, direct mail newsletters and advertisments, they will be more likely to make a connection with your brand solution. By driving customers to your web site through these materials and measuring the results, you can effectively determine which media and messages are working.
Your analysts and journalists also face challenges. Analysts and journalists both seek the next, new company to champion. Their problem is not a scarcity of potential ideas to cover but information overload. By positioning your solution to a clear market problem and packaging it in an easy-to-obtain online and printed media kit, you make it easier for analysts and journalists to appreciate and cover your story.
STAAC creates the print and public relations materials you need including:
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