Client's Pain: Building a marketing and communications platform from the ground up with a small in-house marketing team.

STAAC's Solution: Serve as an outsourced marketing department responsible for strategic and tactical marketing support across 3 divisions.

The Details: Stauffer Life Sciences is a leader in the application of transgenic plants for pharmaceutical product and industrial enzyme production.

In the last four years, StaufferSeeds, the company's retail seed sales division, has grown from a start up to over $15 million in gross sales in 2002. StaufferBiotech and Stauffer Life Sciences have raised additional capital based on these results, making possible the company's recent acquisition of partner ProdiGene. STAAC has provided the strategic consulting services and creative communications materials throughout these developments.

Since 1998 Neil Passero and The STAAC Group team has provided Stauffer with a wide variety of marketing and communications services including:
  • Market positioning and media strategy
  • Business plan writing and design
  • Executive presentation development
  • Brand and identity management
  • Sales presentation writing and design
  • Internet marketing strategy and design
  • Media kit writing and design
  • News letter writing and design
  • Photographic documentation
  • Print advertising
  • Public and media relations
Through multiple funding rounds and four years of increasing sales, STAAC's focus has been to maintain consistency of identity and message across each media channel and each target audience.

Investors have been presented with carefully crafted presentations and leave behind support materials. Each year, the company sales force has been armed with a customer focused sales presentation and additional marketing collateral. The company's quarterly direct mail newsletter served to drive recipients to the web site to promote lead generation and message reinforcement, achieving the company's objectives.

Contact Neil Passero, Executive Producer at The STAAC Group Inc. for more info.
Click here to email or call 415-665-4444 in CA or 203-226-0050 in CT.
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