Client's Pain: Getting portfolio companies "out of the gate" with on-target messaging and professional collateral.
STAAC's Solution: Provide brand development consulting plus the branded tools...corporate ID, presentations, lead generation tools, web sites and PR materials...that make Sequoia's companies look professional.
The Details: Entrepreneurs at Sequoia Capital's portfolio companies often have cutting edge technology and a world class executive management team. However, these early stage companies often need assistance with brand development and the creation brand building tools such as corporate identity, executive presentations, field sales tools, web strategy and marcom materials.
Mark Dempster of Sequoia Capital has worked with Neil Passero and The STAAC Group team since 1994.
Since 1998, STAAC has been helping Sequoia Capital portfolio companies craft and deliver their vision via STAAC's brand analysis and brand positioning services and multimedia creative services. To date STAAC has helped Sequoia companies raise over $120 million. Sequoia portfolio companies that have turned to The STAAC Group include Telegis Networks, Actona Technologies and Actuate.
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